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Brand

Welcome to the Brand Guidelines page for Woodson Lumber! This page serves as a comprehensive guide to the visual and messaging standards for the Woodson Lumber brand.

At Woodson Lumber, we believe in creating a consistent and memorable brand experience for our customers. Our brand guidelines ensure that our visual identity remain consistent across all channels, from our website to our social media accounts to our physical stores.

Our brand guidelines cover a range of elements, including our logo, color palette, and imagery. We provide specific guidance on how to use our logo, including minimum size and clear space requirements, and offer detailed information on our primary and secondary color palettes.

Overall, our brand guidelines are designed to ensure that the Woodson Lumber brand is consistently represented in a way that reflects our values, culture, and commitment to quality. By following these guidelines, we can create a cohesive and effective brand experience for our customers.

Woodson%20Logo_edited.png

Logos

We have two logos currently in use. We will go through how to use each them in the coming section.

WOODSON LOGO - ROOFTOP - HIGH QUALITY 2014.tif

Rooftop Logo

The rooftop logo is our primary Woodson Logo.

Use the full version of this logo on backs or sleeves of shirts or for social media posts. When used on the front of a shirt use the Woodson Only files and the W should be around 3/4 in or 0.75 inches tall.

The rooftop logo is a two tone logo. You can use the following color combinations:

 

 Woodson two tone on white background

Maroon:

Hex: 6b0016

RGB: 107, 0, 22

Black

Black on light backgrounds

 

White on dark backgrounds

WOODSON LOGO - ROOFTOP - HIGH QUALITY 2014.tif
Woodson Logo.png

Round Logo

The Round logo is our newest Woodson Logo.

Use the full version of this logo on backs or sleeves of shirts or for social media posts. This logo should never be on the front of the shirt. When used on a sleeve this logo should be no larger that 2-1/4 inches in diameter.

The round logo is a one tone logo. You can use the following color combinations:

 

 Woodson Maroon on light backgrounds:

Hex: 6b0016

RGB: 107, 0, 22

Black on light backgrounds

 

White on dark backgrounds

Colors

Primary

#6b0016
RGB 107, 0, 22

White font only




Woodson Maroon
#000000
RGB 0, 0, 0

White font only




Black
#FFFFFF
RGB 255, 255, 255

Woodson Maroon or Black Font




White

Secondary

#EAE5E5
RGB 234,229,229

Woodson Maroon
or Black Font
#90484c
RGB 144,72,76

Black or White Font
#AAAAAA
RGB 170,170,170


Woodson Maroon or Black Font
#2C2C2C
RGB 44,44,44

White Font
#360003
RGB 54,0,3

White Font
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