Brand
Welcome to the Brand Guidelines page for Woodson Lumber! This page serves as a comprehensive guide to the visual and messaging standards for the Woodson Lumber brand.
At Woodson Lumber, we believe in creating a consistent and memorable brand experience for our customers. Our brand guidelines ensure that our visual identity remain consistent across all channels, from our website to our social media accounts to our physical stores.
Our brand guidelines cover a range of elements, including our logo, color palette, and imagery. We provide specific guidance on how to use our logo, including minimum size and clear space requirements, and offer detailed information on our primary and secondary color palettes.
Overall, our brand guidelines are designed to ensure that the Woodson Lumber brand is consistently represented in a way that reflects our values, culture, and commitment to quality. By following these guidelines, we can create a cohesive and effective brand experience for our customers.
Logos
We have two logos currently in use. We will go through how to use each them in the coming section.
Rooftop Logo
The rooftop logo is our primary Woodson Logo.
Use the full version of this logo on backs or sleeves of shirts or for social media posts. When used on the front of a shirt use the Woodson Only files and the W should be around 3/4 in or 0.75 inches tall.
The rooftop logo is a two tone logo. You can use the following color combinations:
Woodson two tone on white background
Maroon:
Hex: 6b0016
RGB: 107, 0, 22
Black
Black on light backgrounds
White on dark backgrounds
Round Logo
The Round logo is our newest Woodson Logo.
Use the full version of this logo on backs or sleeves of shirts or for social media posts. This logo should never be on the front of the shirt. When used on a sleeve this logo should be no larger that 2-1/4 inches in diameter.
The round logo is a one tone logo. You can use the following color combinations:
Woodson Maroon on light backgrounds:
Hex: 6b0016
RGB: 107, 0, 22
Black on light backgrounds
White on dark backgrounds